15
Feb
10

THE RECOMMENDER – NUMBER 74

MONTAUK

This new Scandinavian pair and their wonderful tune, H.O.L.I.D.A.Y, (listed below), arrived in our inbox in recent weeks and it’s given us the perfect opportunity to discuss something totally awesome that’s happening in the blog community.  Namely that blog’s are taking back a little bit of control.  Right in the middle of the storm created by the Google-owned Blogger, who recently decided to shut down a handful of popular blogs for illegally hosting mp3s.  Should we be scared?  Not if the likes of the Big Stereo, Discobelle, Nightmagnets and Ohh! Crapp blogs are a sign of things to come.  We will talk about the former two blogs in the below posts, so our attention is initially focussed on the amazing Ohh! Crapp / Nightmagnets blogs and the brave move they’ve made by creating their own label, which hosts Montauk for it’s second release, following the success of the What Kind Of Breeze Do You Blow premiere.  These are very large, successful and acutely sharp tastemakers in the blog world.  We are massive fans, so any release by them automatically comes with a stamp of awesomness.  Feel the power surging back at the thought of blogs no longer being a service to the record labels, but instead putting it’s own fantastic music out.  For years we’ve been stealing the thunder from traditional journalism, being much quicker to almost everything, so now we turn our attention to the labels who harbour such misplaced animosity.  Swedish duo Montauk churn out slow-driven, groove-heavy music that’s at the end of the house spectrum in which the lounge is located.  It’s gorgeous nightscape instrumentals drip smooth electronic chocolate all over the basslines, snares and claps.  This Toronto blog label, the superbly named Brilliantine, have informed us that they have more neon tricks in their box, so we will keep you posted as the revolution takes shape.   (MB)

Find them here:        Myspace

Hear them here:       MONTAUK – H.O.L.I.D.A.Y

TinyRedLineForBlog.jpg picture by odelaybradford

BABY MONSTER

Amongst a sporadic collection of others, Neon Gold Records have been doing this blog-turned-label thing for some time, to massive success, with Marina and Ellie due to hit extraordinary heights in 2010, but as much as we love them here at Recommender Towers, we see them as more of a feeder label for the majors.  They locate music that is very high in potential and bring it to the surface, where as the second label that we are discussing today, Big Stereo Records , seem to have a slightly more distinct independence.  The more we think about this whole evolution, the more obvious and natural it seems, as bloggers with brains look to capitalise on all their hard work.  They’ve spent years making connections, getting involved in the promotion and discussions on new music, they are better socially networked than almost everyone, have giant quantities of passionate followers, not to mention their immaculate taste and vast knowledge of music’s many scenes.  To ram home the example in a shameless plug, we here at The Recommender have taken to throwing our own monthly parties, which is another natural step, using our connections and knowledge to showcase cutting edge music.  The massive, brilliantly written blog, Big Stereo, with a designed layout that’s as sharp as their ability to lead the pack, have now taken up the business of releasing music under their own self-titled label.  First out of the stable is Baby Monster, a pairing from Oregon with jams so tight and sugary that your taste buds may at first recoil, but pay attention as each track develops rewardingly.  It has descriptive lyrics that talk of their lovers, over misty synth pop that’s laid out like a silk sheet over the framework of each song.  Of all the new signings discussed today it’s perhaps Baby Monster that have the most obvious potential.  We may even grab them to play our blog parties should they visit the UK.   (MB)

Find them here:          Myspace

Hear them here:         BABY MONSTER – SHE COMES ALIVE

TinyRedLineForBlog.jpg picture by odelaybradford

MVSEVM

The last of our examples today, and there will be more as the evolution continues, is regarding the highly successful Swedish blog that centres itself on highlights from the world of electronic music, Discobelle.  Once again we believe this to be a perfect example of clever progression.  Blogs are the perfect A&R people, with their reach global and their resources seemingly limitless.  Only time will tell how they cope with the practical sides to signing artists and distributing their work.  Discobelle will simply be an online digital retailer, but to be honest, in most cases releases will be pushed out free to download on the blog, which, although seeming a little counter-intuitive, should actually allow the artists to reach millions of people with one song.  As you will no doubt see, and this applies with Nightmagnet’s and Big Stereo’s releases too, many producers will be lining up to remix the tracks on offer, creating yet wider spread and attention in all the right circles.  Discobelle’s first signing, MVSEVM, provide an attractive track, French Jeans, to start things off, with remixes coming from So Shifty and Dada Life, amongst others.  Assured beats and light electronic samples are like a breath of fresh air to the brain, ticking along until the tune breaks and begins introducing layers like a techno building site.  It harks back to the 90s a little, which is perhaps understandable considering this trio from Finland have a history rooted in techno, but rest assured that this is electronic music for articulate grown ups.  OK, so we are well aware that this blog post has been more about the significant developments in blogs, rather than focussing purely on the music, but we thought it a story worth covering.  Like all good record labels this will be an organic journey worth keeping an eye on.  Oh and don’t forget to hit up their blogs too, as label or no label, they all still promise to carry out their generous critiques.   (MB)

Find them here:        Myspace

Hear them here:       MVSEVM – FRENCH JEANS

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


The Recommender's Flickr Photos

February 2010
M T W T F S S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728

BUTTONS

HYPEMACHINE

The Hype Machine

BLOGLOVIN'

Follow THE RECOMMENDER

VICE BLOG NETWORK

Part of Vice blogging network

SHUFFLER.FM

32px

TECHNORATI

Add to Technorati Favorites

ELBO.WS

mp3 blogs

LOADED WEB

Loaded Web - Global Blog & Business Directory

PREVIOUS INTERVIEWS

CLOCK OPERA

THE GOLDEN FILTER

MIRRORS

WE HAVE BAND

MARINA & THE DIAMONDS

LITTLE BOOTS

CLUB SMITH (Previously known as THE HAIR)

CONTRIBUTORS

Mike Bradford (MB) - Creator and Contributor (UK)

Olivia Gable (OG) - Contributor (Austin, USA)

Matt Allfrey (MA) - Contributor (UK)

Natasha Ryan - Photographer (New York, USA)


%d bloggers like this: