06
Jul
10

THE RECOMMENDER – YADI

YADI

Far away from the X-Factor, Simon Cowell-induced coma that he calls music, it’s well worth noting that in recent years, in the UK, we’ve had a perfectly efficient factory line producing female pop stars of the future.  Bright, shiny new ones throughout each year.  Just take a look back at the BBC Sound Of 2010 Poll from January, in which this supposed barometer tipped it’s hat to the stars of the year ahead.  They predicted in first and second place two female solo pop artists in Marina & The Diamonds and Ellie Goulding, both of whom have gone on to further successes.  Look back yet another year and you will see Little Boots and La Roux, or back further for Adele and Duffy , all of which adorned their respective year’s lists of fancy soothsaying.  So year on year there is a hotbed of female talent in this country, but how does Hannah Yadi compare, for comparing is something any exciting new female talent will unfortunately get quite a lot of, especially if they’re actually any good.  Yadi is certainly a box of tricks and a delightfully talented one at that, having previously heard her in other capacities, with Will Betts in the band Hella Cholla, as well as her guest vocals with the dance duo Eskimo Twins.  Upon turning our ears to her solo work we first noticed that the standards were also reaching high with this project too.  There was an array of feathers on show, with her sound very much slotting into the pop cap, with piano-led tunes, twinkling synthetic beats and the vocals pushed front and centre.  Choruses are stomped through, whilst the verses show off her range of singing abilities, where comparisons to the likes of Alison Goldfrapp, Tahita Bulmer, or upon reflection a bit of Eddie Reader, will no doubt come to mind.  Utilising pop traditions is admirable, but is there anything that makes her stand out?  Her dark good looks steal your attention through the lens and clearly come from her Algerian heritage, but her love of warping out North African instruments and utilising a more percussive beat will be what gives her the required edge.  Sadly, this tribal tinkering she talks of still needs to find the foreground, but her blend of common pop and all it’s structural strengths, with this authentic, atypical ingredient certainly has potential. With each new demo that appears she seems to ride along more confidently and subsequently creates more intricate and attractive performances.  Like all of the truly special female pop artists, past or present, the comparisons with others off the lengthy production line is actually irrelevant, for we know they always break the mould when it comes to genuine talent.    (MB)

Find her here:         Myspace

Hear her here:         YADI – RUSSIAN LOVE

Hear her here:         YADI – GUILLOTINE

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