Posts Tagged ‘Alternative Indie

23
Sep
10

THE RECOMMENDER – FREEDOM OR DEATH

FREEDOM OR DEATH

Bands made up from former employees of the music industry isn’t a particularly new story.  Out of all the artists covered on The Recommender it is a trick that’s perhaps impressed us most with We Have Band, formerly of EMI, but here we turn our attention to a new Toronto duo, Freedom Or Death, who called the major label Sony home for over ten years.  Those who leave major labels will have had a vital education, giving them crucial insider knowledge and what is perhaps most on show with this new act is a keen refusal to play by the industries rules.  It’s as if Steve Fernandez and studio partner Sway are setting themselves up as staunch independents, as seen with their selection of a band name.  Freedom Or Death was chosen as a descriptor for their art, so important was their creativity that they’ve sworn to protect its freedom, rather than have the record labels try to kill it off.  It ties in well as their name is the rallying call for revolutionaries the world over, from The Suffragette’s Emily Pankhurst to the 19th Century Greeks that the duo claim as inspiration – it’s a story of freeing one’s passions rather than allowing them to be abused.  It doesn’t reflect on the industry that well, but it’s also worth pointing out that they remain unsigned – a fact that cannot go ignored, as the real test will come when the industry comes knocking, for that will be a better indication of how much they really value their freedom.  Insider knowledge can prove helpful, if not actually powerful, however it’s the music that will open up the most opportunities and we are pleased to confirm that it stands a strong chance on this evidence.  The Crowded Room begins with chords reminiscent of Miike Snow‘s Animal and is a tidy example of the smooth synths that breathe throughout their new self-titled EP.  In fact all six tracks are packed with the scent of sophistication, with the drifting acoustics played over echoing drums – they even make the abrasive Pink seem symphonic with their cover of Sober.  The tracks mirror the likes of Sting or TV On The Radio at their most vulnerable, but although this is ultimately music with the kind of high-end production usually found in genres such as hip hop (Fernandez informed me that they’re both big hip hop junkies), you will notice that the beats are mainly kept in the background.  What the tunes lack in a driver they more than make up for with atmosphere and power, particularly with the charming vocals.  Stand out track, Lost In Dances, brings in the afro-beat from the start and it places a punch where the voice was focussing, allowing us to completely fall under their spell.  You too can get hypnotized by catching them live at New York’s CMJ Festival this October.  Don’t be surprised to see the major labels sniffing around as it would take more than a defection to put them off this scent, but one thing is certain – whilst they are free from shackles they’ve produced a consistently impressive set of mellifluous songs, so any label would be a fool to mess with them. (MB)

Find them here:        Myspace

Hear them here:        FREEDOM OR DEATH – LOST IN DANCES

Hear them here:        FREEDOM OR DEATH – SOBER

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