OK GO – THE VIDEOS
We’ve never covered OK GO on The Recommender before. The main reason is that their music is a bit shit. Oh alright, that’s a little harsh, but their music definitely suffers from heavy doses of averageness – a plight befitting many bands, guaranteeing them a miss on this blog, as we are proud bunch of very picky bastards. So you would be forgiven for asking why we open our books to them today?
Well, there’s one outstanding feature of OK GO, which obviously is NOT their music – it’s their incredible videos. They clearly save their inventiveness and effort for these astonishing showcases and as a consequence have become Youtube sensations – at the time of going to post this they had a total of 73,179,142 views on their Youtube channel for their main videos, winning awards for being the most creative music channel of any band on the giant website.
If that quantity of attention turned into sales of their singles, they would find themselves dominating the world’s charts. However, being great at one thing – perhaps the world’s best even – is something to be proud of.
Having watched their latest production, the brand new video for White Knuckles, which they uploaded just yesterday, we thought we would list five of their best to date, including their first sensational hit with Here It Goes Again. We think you will agree that each video grows in both it’s scale and cost, but also in its grandeur, effort and results.
1) HERE IT GOES AGAIN (over 52 million hits)- This creative spark, produced four years ago, set off the inspiration for exceptional videos and spawned a thousand treadmill-based copies by fans, even having its idea ripped off for an advert.
2) WTF? (over 616,000) – The first of a new batch of videos created at the end of their relationship with major label, EMI. Directed by Tim Nackashi, it’s the most colourful of all the videos – with bold hues becoming a bit of a theme for future productions.
3) THIS TOO SHALL PASS (over 16 million) – The fist of the new videos for their 2010 album, Of The Blue Colour Of The Sky. This was the second version and most popular of two videos made by the band for this single. We think you will agree that this giant Rube Goldberg-inspired set is a step up in scale, as well as song-writing.
4) END LOVE (over 2 million) – This summer saw the production of this new video with its stuttered time-lapse photography. It’s nothing short of exceptional and must have been a mammoth effort to complete – notice that they even have to go to sleep mid-video at one point during the lengthy process.
5) WHITE KNUCKLES (over 800,000) – The latest release from the band – this video arrived only yesterday, but already has over 800,000 views! Once again it shows off an inventive video that you just know must have taken hundreds of attempts before they nailed it.
We want to conclude by asking our readers which video they think is the best, but also which tune you prefer? Are the new songs stronger, perhaps raising the band’s appeal and finally providing the complete package? How does the new video compare with its predessors?